At ArtScenceTechnology we solve communications and behavioural problems
by working with human nature, not against it.
Evolutionary theory provides deep insight into business, yet many business leaders miss out on the benefits that applying this lens within their programs would bring, instead expecting data analytics alone to provide the silver bullet.
At the core of our approach is the understanding that we interact with the modern world using brains that evolved to solve a recurring and limited set of ancestral social challenges.
The specific motives that drove ancestral life still prevail in the modern world.
They shape all stages of judgement and decision-making processes.
Our A-B-C model addresses the mismatches between our evolved emotional responses
and the novel modern environments in which they operate.
FEEL-DO-THINK. In that order.
WHAT WE FEEL
Feelings are the mind’s way of assigning
priority labels to behaviours and thoughts
by activating specific mental ‘modules’.
WHAT WE DO
It’s feelings that ‘decide’ the module
that will be in charge,
and it is modules that then decide
what action to take.
WHAT WE THINK
The ‘conscious self’ module
doesn’t create any thoughts;
it receives them from other modules.
(Yes, strictly speaking, the whole thing
is cognition, but ABC is a tidy acronym…)
Art Science Technology is directed by strategy leader Eaon Pritchard
and operates with project-based experts working around the globe.
Eaon’s 20+ year advertising career included multi-award winning spells at Weapon7 in London and Clemenger BBDO in Melbourne. He is now widely regarded as an industry authority on consumer psychology and the author of three books, ‘Where Did It All Go Wrong?’ from 2018, ‘Shot By Both Sides’ in 2020 and ‘If There’s A Hell Below, We’re All Gonna Go’ from 2023
Get them all at Amazon or discerning booksellers.
For a free initial consultation or anything else, use this form.
ARTSCIENCETECHNOLOGY
MOUNT ELIZA | AUSTRALIA
