We enable your Marketing, Sales, and HR teams to solve communications and behavioural challenges by applying the science of human behaviour.
Evolutionary theory provides deep insight into all areas of business, yet so many organisations miss out on the benefits that applying this lens within their programs would bring.
Instead, they lean on pseudo-scientific (and expensive) methodologies and tools that lack any scientific validation.
The key insight of evolutionary psychology is that human behaviour in the modern world
is still largely driven by the exact same psychological adaptations that evolved
to solve recurrent problems in the Stone Age. Culture evolves fast; human evolution is slow.
As part of any engagement, we run workshops and training sessions with your teams.
Our A-B-C model addresses the mismatches between our evolved emotional responses
and the novel modern environments in which they operate.
WHAT WE FEEL
Emotions are the mind’s way of assigning priority labels to behaviours and thoughts by activating specific mental ‘modules’.
WHAT WE DO
It’s emotions that ‘decide’ which module that will be in charge, and it is modules that then decide what action to take.
WHAT WE THINK
The ‘conscious self’ module doesn’t create any thoughts; it receives them from other modules.
(Yes, strictly speaking, the whole thing is cognition, but ABC is a tidy acronym…)
Art Science Technology is directed by strategy expert and consumer psychology practitioner Eaon Pritchard, who collaborates with other project-based subject experts worldwide.
Eaon’s 25+ year career includes multi-award winning agency spells at Weapon7 in London and Clemenger BBDO in Melbourne and Dentsu APAC.
He is widely regarded as an industry authority on consumer psychology and the author of three books, ‘Where Did It All Go Wrong?’ from 2018, ‘Shot By Both Sides’ in 2020 and ‘If There’s A Hell Below, We’re All Gonna Go’ from 2023. Get them all at Amazon or discerning booksellers.
“Eaon breaks down the science behind strategic marketing to help set marketers and marketing teams up for success. He’s synthesized and curated an incredible amount of psychology, sociology, data, creativity and tactics and presents it in an easy-to-understand way that will not only grow the way you think as a marketer but also challenge what you think you know. You’ll find yourself looking for the patterns and key principles in all the marketing you see around you and bring his proven methodologies and systems into designing your own campaigns.”
- Burton Snowboards Global Marketing Team USA
“The workshop was super insightful, and the team got so much out of it.”
- Sony Playstation Australia
“Eaon is unique within the industry as he combines a vast amount of experience working on effective brand and business strategies alongside a deep and academic knowledge of consumer behaviour and evolutionary psychology. Eaon's experience and training have helped take our strategic considerations and processes to the next level, putting a greater focus on the 'real reasons' why people choose one brand over another, as opposed to the reasons they tell themselves"
- POEM Group Australia
To schedule an initial chat about your needs and challenges, use this form.
ARTSCIENCETECHNOLOGY
MOUNT ELIZA | AUSTRALIA
ABERDEEN | SCOTLAND
